Creative OS for AppLovin
Understand what's working. Find what's missing. Make what wins next.
Creative OS is your AI Creative Strategist. It reads your AppLovin results, explains why each ad performed, and turns that into the next ads to make.
DTC brands are already scaling on AppLovin.
Ridge, Caraway, Quince, Prose and Wayfair are scaling on AppLovin. It is a real performance channel beyond Meta and Google.
"AppLovin is a real ad platform. I spent $4M of our own money in Q4 and it matched Facebook ROAS."
Scaled AppLovin from zero to about $80k/day in seven days, and about $1M in the first 30.
Creative production capacity, not platform performance, was the immediate bottleneck to scaling.
Source: AppLovin Video Insights, 2026. Top 1,000 videos by spend share.
The ad is a sequence, not a clip.
Your ad sits between game levels: a 60-second video, a 12-second playable, a 3-second end card. One story, 75 seconds.
3 · PlayablePlayable
Understand what's working. Find what's missing. Make what wins next.
Two agents and one map. Then our editors make the ads.
Run creative. Learn what works. Make better creative. Repeat.
Every batch starts with what the last one taught you.
Our editors make the ads. You approve every one.
Understand what's working
What ads should you scale, pause, or refresh? Creative OS analyzes your AppLovin data, tells you exactly what to do next—and learns with every iteration.
Turn insights into better creative
Creative OS turns what’s working into what you should make next. It recommends new concepts, remixes winning ads, and generates briefs built around what drives performance.
Build your creative strategy
The Creative Matrix gives you a complete framework for how to market to your customers—mapping audiences and personas against the messages and creative types that drive results. See which combinations are winning, where you’re over-indexed or missing opportunities, and what to test next.
New creatives, ready to launch
Our editors make the ads. Every finished creative comes back to you before it goes live. Four new ads every 10 to 14 days.
Latico Leathers · Batch 6 · 4 creatives
Get your first four AppLovin ads.
One batch of AppLovin ads is included in your first month. Start whichever way fits.
Connect your account.
Connect your AppLovin account and your brand. Your first batch starts this month.
Start onboarding →New to AppLovinLaunch with us.
Bring your brand. We set up AppLovin with you and plan the first creative before you spend.
Launch on AppLovin →Want to see it firstBook a demo.
Twenty minutes with the team, on a live account.
Book a demo →What you bring: your site and your AppLovin account, or the plan to open one.
Guides and tools.
On AppLovin the viewer is most locked in right before the close button appears. Put the offer, the proof and the button in the last five seconds. Attention-curve framing credited to Curtis Howland.
Questions, answered.
What is Creative OS?
Upscale's AI Creative Strategist for AppLovin. It reads your results, explains what works, and turns that into briefs and ads.
Do you run our media?
No. You keep your account, campaigns and budget. We plan and make the creative. You approve and launch.
Who makes the ads?
An AI Editor and our human editors. You approve every brief and every ad.
What do you need from us?
Your site and access to your AppLovin account. New to AppLovin? We set it up with you.
Which networks?
AppLovin. YouTube and CTV on request.
How fast can we start?
Onboarding takes minutes. Your first batch of ads is included in your first month.
Understand what's working. Find what's missing. Make what wins next.
Sign up and our Creative Team will use Creative OS to make your first batch of AppLovin ads, included in your first month.