Inside the platform

The numbers your team already asks for.

The views your strategist works from.

Insights view comparing Upscale vs non-Upscale creative performance
Performance Agent · Insights

See the lift, not just the spend

See which creatives carry the spend and the return.

Performance Agent chat with a ROAS-by-age chart and a pause recommendation
Performance Agent · Chat

Recommendations you can act on

Ask what to scale, pause or make next.

Creative Agent brief detail page
Creative Agent · Brief

A brief, not a vague idea

The story, the persona and the winners it builds on.

Creative Matrix grid of personas by creative type
Creative Matrix

The whole strategy at once

Personas against creative types. Gaps in red, winners in green.

Batch for approval

Latico Leathers · Batch 6 · 4 creatives

Every finished creative comes back to you before it goes live.

Brand Hero · CallieAppLovin · 9:16 · 37sApproved
You Should Know · Full LineAppLovin · 9:16 · 48sApproved
Brand Hero · Full LineAppLovin · 9:16 · 42sApproved
3 Reasons · Full LineAppLovin · 9:16 · 48sApproved
The creative pipeline

Always on. Four new ads every 10 to 14 days.

Briefs move to production, to your approval, to live. A read every week feeds the next briefs.

BriefsCreative Agent
Lindsey Life Bag: never lose your keysProposed
Key Leash feature demoProposed
In productionAI Editor + editors
Creator Guide: The Forever BagCutting
Objection Resolver: Investment & PracticalityCutting
For approvalYou
The Forever Bag: A Lifetime InvestmentReview
Offer Navigator: Sitewide SaleReview
LiveAppLovin
Tired of replacing bags?Batch 6
How many bags have you replaced?Batch 6

↻ Every Monday: performance read in Slack. What it learns becomes the next briefs.

Understand what's working. Find what's missing. Make what wins next.

Sign up and our Creative Team will use Creative OS to make your first batch of AppLovin ads, included in your first month.