How AppLovin ads work
The ad is a sequence, not a clip.
Your ad sits between game levels: a 60-second video, a 12-second playable, a 3-second end card. One story, 75 seconds.
Tile MatchLevel 12
🟪🟦🟩🟨🟧🟥🟪🟦🟩🟨🟧🟥🟦🟩🟪🟨🟥🟧🟩🟪
Level complete!
Watch an ad for a bonus?
Watch
AppLovin Ad Experience · 75 seconds
2 · VideoSkip in 5
3 · PlayableTap to play
latico
The Hippie Sling. Full-grain leather, made to age.
20% off with APP20
Shop now
Tile MatchLevel 13
🟪🟩🟧🟥🟨🟪🟩🟦🟥🟧🟨🟩🟦🟪🟥🟧🟨🟩🟦🟪
Bonus unlocked
Back to the game in 3…
1Game
2Video60s
3Playable12s
43s
0s60s72s75s
5Game
1
Mid-game
A level ends. The player opts in to watch an ad for a bonus.
The moment
2
Portrait video
60 seconds, full screen, 9:16. Skippable after five.
Create relevance
3
Playable
12 seconds. Tap, pick, play.
Clarify the action
4
End card
3 seconds. Product, offer, one button.
Continue the promise
5
Back to the game
Play resumes. The brand had 75 seconds.
Play resumes
Try the full in-game experience, with your own product page, on Playable DTC. Free.
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