Case study

How Upscale built an AppLovin creative engine for Latico Leathers.

Six batches in ten weeks. Upscale creative now runs on more than 80% of daily AppLovin spend.

6
batches launched, Jun 26 to Sep 2, 2026
+19%
account CTR vs. the prior 90 days
Day 0
new-customer ROAS on day 0, the number the account is managed to
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0%50%80%100%80% referenceJun 26Jul 15Aug 5Sep 280%+
Upscale share of daily AppLovin spendBatch launch (6)Jun 26 – Sep 2, 2026. Points between the dates are approximate.
What wins in the account

Creator demos win. Discount-led ads are the floor.

CTR by creative type across 58 Latico ads. Dashed line: the 1.09% account average.

Creator demo (polished)1.57%
Captioned creator1.16%
Unboxing / packing1.15%
Evergreen studio1.13%
UGC creator1.03%
Produced montage0.97%
Discount-led sale0.63%

The winning pattern: one real creator to camera, a curiosity hook, bold captions, the offer on the end card.

Showcase

Made for AppLovin.

Tap or hover to play.

Latico Leathers AppLovin creative
Latico Leathers
AppLovin · 9:16
Once Upon a Farm AppLovin creative
Once Upon a Farm
AppLovin · 9:16
Swoveralls AppLovin creative
Swoveralls
AppLovin · 9:16
Kalshi AppLovin creative
Kalshi
AppLovin · 9:16
Rally AppLovin creative
Rally
AppLovin · 9:16
Jones Road Beauty AppLovin creative
Jones Road Beauty
AppLovin · 9:16
Legion Athletics AppLovin creative
Legion Athletics
AppLovin · 9:16
Trove AppLovin creative
Trove
AppLovin · 9:16
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